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Date: 2018-08-06
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Exploring the key factors affecting the LED industry's 2018 market

日期: 2018-08-06
浏览次数: 60

In the first half of 2018, the LED industry seemed to be dull, but in reality it was undercurrent. From the perspective of the international market, including the Sino-US trade friction and the 337 survey of Chinese LED companies by Chinese companies, the development of the domestic LED industry has been cast a shadow; from the enterprise level, the changes of the actual control of many listed companies ( Or intend to change), the LED industry will add more variables in the future development; from the perspective of development strategy, including expansion of production, strong alliances and the release of new products, the LED industry maintains good growth.


The “Belt and Road” and “going out” strategies bring great opportunities


In 2018, China's economy has changed from a high-speed growth stage to a high-quality development stage. With the continuous development of the “Belt and Road” and the “going out” strategy, China is the most important production and export base for the global LED industry. The dividends enjoyed by exports are beginning to appear and gradually released, which brings huge opportunities for domestic LED companies to explore the international market.


Looking at the global LED market in recent years, in addition to the rising demand in the European and American markets, South American countries such as Brazil and Chile, as well as emerging countries such as India and Southeast Asia, are gaining momentum. In the current fierce competition in the domestic market, Chinese LED companies continue to “go out” to seize market opportunities.


Merger and reorganization is a highlight of the LED industry


There are a large number of LED industry companies, and the competition is fierce. In recent years, industry consolidation has continued to ferment. By analyzing typical M&A events since 2013-2014. We find that the M&A type of LED industry is mainly horizontal mergers and acquisitions. The main purpose of M&A is to expand the market share by expanding and strengthening the main business through mergers and acquisitions that can complement each other and have strong competitiveness in some aspects.


Some experts believe that the integrated merger and acquisition of the LED industry will continue, and every listed company in the LED industry may have the possibility of acquiring other non-listed companies in the future. Especially those companies whose original business continues to decline and attempt to transform into the LED industry are more likely to achieve leap-forward development of LED business through mergers and acquisitions.


Night travel economy drives the rise of architecture and landscape lighting market


From the demand side, each city has spared no effort in improving the city's taste and creating tourist attractions. Especially in mainland China, cities have invested heavily in creating a night-sport economy. The dynamic picture control technology combined with the LED curtain wall creates a humanistic urban experience in the form of a light music show on the river bank, the coast, the lakeshore and the city square. With 300 prefecture-level cities in China and 2,800 county-level cities, such as 5% of cities each year to promote urban lighting projects, the demand for billions of dollars of landscape lighting market can be formed.


LED sports lighting market demand release


At present, the professional lighting market represented by stadiums is accelerating the penetration rate of LED lighting. This also brings huge potential market opportunities to many companies that focus on the professional lighting market. According to the 13th Five-Year Plan, the state will actively promote the sports stadium professional sports services, and carry out sports operations such as venue opening, fitness services, sports training, competition performance, sports guidance, and health management. According to the statistics of the High-tech Research Institute LED Research Institute (GGII), it is conservatively estimated that during the “13th Five-Year Plan” period, only the Chinese stadiums will have more than 15 billion yuan in new demand for LED lighting and intelligent control, while traditional venue lighting LEDs The demand for transformation is about 10 billion yuan.


Conclusion: In 2018, the LED display industry has been continuously optimized from the multi-faceted technologies, markets and services, and is about to usher in a new era. On the technical level, the rapid development of the underlying technologies such as the Internet of Things, cloud computing, big data, and especially artificial intelligence provides the industry with a more mature and complete technical foundation. At the service level, LED display products enhance the user experience by providing personalized services and new interactive ways to enhance value-added space. At the market level, the industry's sales channels and concepts are undergoing profound changes. The two models of front-loading and post-loading go hand in hand, and indoor and outdoor smart screens go hand in hand, and the new retail concept is also driving the industry. More and more LED display products are intelligent, providing end users with a more efficient and convenient product experience. Of course, LED display products have to go farther, and there are still many problems to be solved.


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