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Date: 2018-07-30
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Analysis of the status quo of full color LED display industry

日期: 2018-07-30
浏览次数: 7

Through the analysis of the status quo of full-color LED display, the self-small-pitch display technology is becoming more and more mature, and the competitiveness of LED display is becoming more and more powerful, and its application field is continuously broadened. In this data, the sales of electronic whiteboards was 16.21 billion, ranking first, with LED small pitch sales of 3.82 billion yuan, ranking only third to last. Although the current market share of LED small pitch in the Shangxian market is low, and the gap between the champion and the champion is great, it does not hinder the LED small-pitch display in the field of commercial display, and the situation is in this field. rise rapidly. In the first half of 2017, the sales volume of the commercial display market reached 18 billion. In 2015, it was 30.1 billion, and in 2016 it was 36.3 billion. It is expected that the commercial display market will exceed 40 billion this year. The commercial display range of this data covers eight categories of commercial TV, electronic whiteboard, advertising machine, flat panel splicing, single-screen display, LED small pitch, DLP splicing and laser projection.

industry analysis

The scale and growth forecast of China's LED full-color display market from 2007 to 2013 are shown in the following figure: Source: China Opto-Electronics Association 2. Basic situation of LED lighting industry China has a huge lighting market scale and a solid lighting industry foundation for China. The development of the LED lighting industry has created a huge market development space. According to the statistics of China Lighting Association, in 2010, the national output of incandescent lamps was 3.8 billion, the output of fluorescent lamps was 6.69 billion, and the output of xenon lamps was 174 million. With the support of major national semiconductor lighting projects and national 863 special projects, China's LED lighting industry has achieved rapid development.

Affected by LED light decay, the life of the original full-color LED display is generally about five years. In the past five years, it can be said that China's LED display screen is the most golden five years. The LED display has been widely popularized in various fields such as advertising, stage and stadium. Therefore, in the next few years, there will be a large number of led displays that have reached the end of their useful life, which will undoubtedly bring huge economic benefits to enterprises.

The full-color LED display industry association has been actively promoting product technology exchange and standardization work for many years. It has effectively promoted the standardized development of industrial technology products through product technology standards and product technology testing. Standardization and standardization have promoted the improvement of industrialization level, and the accumulation effect of industrial layout has been reflected. For example, Shenzhen has concentrated more large-scale enterprises. In recent years, an important feature of the development of China's LED display application industry is that the number of large-scale enterprises has increased significantly, the number of medium-sized enterprises has decreased, and the number of small-scale enterprises has also increased. The industry has generally changed from the “olive shape” to the “dumbbell shape”.

The future development potential of the full-color LED display application industry is huge. The national and local governments should give positive policy support to the development of the LED display application industry from a strategic height, encourage technological innovation, support the development of small and medium-sized enterprises, enterprise project financing, and construction projects. In terms of management practices and technical supervision, we will formulate specific policies that are scientific, objective, and conducive to industrial development. As the government has increased the support of the LED industry and the huge domestic demand market, China's full-color LED industry has gradually developed and improved. As an important branch of the LED industry, China's LED display industry has developed over the years, the technical level has been continuously improved, and the scale has been continuously expanded.

In the development of China's LED display industry in recent years, with the merger and acquisition of enterprises, the scale effect is constantly presented, the industry pattern has been basically clear, and the LED display is in the fields of traditional outdoor advertising, stage sports venues, etc. Applications have also developed more mature, and products are gradually becoming homogenized. Therefore, LED display companies are beginning to seek new profit growth points, and continue to innovate by upgrading the level of research and development to enter new applications and open up new blue ocean markets. With the gradual improvement of the display process technology, the cost has gradually declined, and the products have been iteratively upgraded, especially the introduction of small-pitch products, LED display has gradually entered many new market applications.

In terms of landscape lighting, due to the gradual increase of building exterior lighting, garden landscape lighting, block, community landscape lighting, squares, bridges, and landscape lighting applications along the river, the domestic LED landscape lighting market has grown rapidly, becoming the domestic civil lighting market before the large-scale launch. An important application market; in the LED street lights, thanks to the government's vigorous promotion, the LED street lamp market has developed rapidly in the past two years. Therefore, in recent years, China's LED lighting industry has maintained a high-speed growth trend. It is expected that in the next few years, with the continuous maturity of semiconductor lighting technology, the continuous improvement of the performance of LED lighting products and the continuous decline in prices, China's LED residential lighting market will gradually start, injecting new power into the LED lighting market.

Led display companies began to seek new profit growth points, continue to innovate by upgrading the level of research and development, to enter new applications, open a new blue ocean market. With the gradual improvement of the display process technology, the cost has gradually decreased, and the products have been iteratively upgraded, especially the introduction of small-pitch products, and the LED display has gradually entered many new market applications. The above analysis of the status quo of the full-color LED display industry.

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